US based bookstore retail company managing their operations Salesforce.
The client is a popular bookstore chain with hundreds of stores across the United States, Canada and other countries. Their primary market consists of schools, colleges and other educational institutions. They approached us to help transform the way they interacted and engaged with customers using a data-driven solution for their marketing activities.
The client was focusing on e-commerce store and digital offerings expansion. In order to target the ever dynamic teen and young adults markets, they had to constantly stay in touch with the changing interests, demands and behaviors of these groups. However, they did not have a dynamic portal for marketing and the data on marketing activities lay dispersed across various systems in different locations. The client wanted a comprehensive platform for monitoring and analyzing all their marketing activities.
We deployed a team of consultants with deep expertise in implementing and integrating Marketing Cloud for this project. Our implementation included: