Salesforce DMP: Salesforce Data Management Platform (DMP) captures and stores data from customer touchpoints for example email, live chat, Facebook, Instagram, Pinterest, etc giving market team inside about the customers. Based on data collection, customer segregation is done based on attributes. This analytics approach is likely to pay off with more engaged customers and, therefore, higher revenue.
Interaction Studio: Interaction Studio serves to capture every customer interaction with your brand across all touchpoints in real-time. Its power is in personalize product recommendations during an online shopping journey of a customer based on the products the latter has browsed. It performs the same interaction based on browsing history which is captured by Interaction Studio.
Data Studio: Salesforce offers Data Studio – a data-sharing solution that creates a safe environment for data owners for sharing the data. Data Studio also provides publishers and other data owners a safe way to provide data to trusted parties. Data Studio offers marketers a one-stop-shop for quality data.
Email Studio: Customers are reached out using Email Studio's extensive functionality. Email Studio primary functionalities are :
Social Studio: Social media presence is build using Social Studio which allows companies to build effective communication. This is how the Studio might be helpful to several departments:
Advertising Studio: With Salesforce Advertising Studio, marketers can advertise relevant content to customers in Google Search and on social media (Facebook, Instagram, Twitter, and LinkedIn). As a result, they are more likely to click and move on to shopping – the aim is achieved when more.
Mobile Studio: Your team can turn to Mobile Studio to: