Omnichannel : Salesforce Commerce Cloud comes up with functionality where a Retailers should be able, technology and policy-wise, to accommodate customers to buy products from anywhere and return at store. Omni channel means here that shopping by customers whether they are on mobile devices, websites, in brick & motor stores and on social media the product information is centralized for any sort of service.
Data integration: Data generation during this process is mammoth, So data integration and analysis plays a very important part here. Einstein with it analysis server an important point and guiding the customers in shopping recommendations. It also helps Retailers, based on online existing behavior to forecast their production accordingly. Einstein's capabilities in Commerce Cloud can make predictions about these prospects' future behavior and spending.
Customer experience: Commerce Cloud brings helps in increasing Customer experience due to a better experience as they shop, return items & service merchandise. Retailer objective is to provide customers with a WoW experience.